In the course of pitching for jobs over the years, I’ve seen my fair share of desperate SEO/SEM agencies who’d reduce their fees to ridiculous levels and even throw in all sorts of promises and guarantees, in order to win. This is an unsustainable strategy and devalues our industry.

Over time, SEO/SEM services will become commoditized. Clients are willing to pay less and in return, agencies have to take on more clients to cover their overheads, thus, compromising on service quality. Clients don’t get the results they expect and put the money somewhere else. Every one loses – you, your peers, the client! Continue reading →