Here’s is a nifty trick that I learnt just recently - you can actually track clicks on outbound links on your website using Google Analytics. This is useful to track the number of clicks on an ad, website links in your articles and even those blogroll links in your sidebar.
Tags: google, analytics, track, singapore, advertising, agency
This has just been brought to my attention by a friend. There’s a guy who goes by the name of Lupperboy and is using the names of established Adwords companies in his ads on google.com.sg …in a negative sense. So if you searched for “activa media”, “bain mercer” or “purpleclick”, this is what you’ll see:
Tags: lupperboy, singapore, adwords, activa, media, purpleclick, bain, mercer
Domain squatting and domain speculation are quite common with gTLDs, e.g. you register a keyword name like “business.com” and then rent or sell it off for millions. Although SGNIC forbids such practices for .sg domain names, I’ve found some rather wasteful use by a local web hosting company.
Tags: sgnic, domain, name, hosting, singapore
This is a follow-up to Company A’s Adwords scam that I blogged about in May. The good news is that I managed to convince the doctor to let me manage her campaign for 2 months. The even better news is that she’s projected to save S$110,000 a year.
Tags: google, adwords, dermatologist, skin, specialist, skin care
