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What is Quality Score?
According to Google, Quality Score is a measure of how relevant your ads, keywords, and landing page are to a person seeing your ad. Quality Score is calculated every time someone does a search that triggers your ad, and ranges from a scale of 1 to 10. To view the Quality Score of a particular keyword in your AdWords campaign, click on the speech bubble in the corresponding "Status" column.
Why is Quality Score Important?
Quality Score directly affects both your ad's position and your keyword's CPC. Basically, when you achieve a strong Quality Score, your ad appears higher and your CPC drops.
To illustrate the point, the average CPC for the exact-match keyword "maxicab" is S$2.04:
Thanks to our 10/10 Quality Score, our actual CPC is significantly lower at only S$1.05.
How to Improve Quality Score?
According to Google, these are the factors that affect Quality Score:
Hence, it is important to ensure that you make your keywords and ads as relevant as possible by grouping similar keywords into the same Ad Groups and writing relevant ads for each Ad Group.
You should also optimize your landing page - somewhat similar to what you would do for SEO.
Finally, you should work on achieving a high CTR. Apart from writing attractive ads, we would recommend putting in higher CPC bids initially to get better ad positions and hence, better CTR. This is especially true for new AdWords accounts and campaigns.
Save yourself the hassle and let us manage your AdWords campaign
Creating an optimized campaign that produces the highest ad positions, the lowest CPCs and the best conversions requires considerable skills, time and effort. SearchGuru can help you set up, optimize, monitor and manage your AdWords campaign - while you focus on making money!
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5 Reasons to Outsource Your Campaign to SearchGuru:
1. SearchGuru is a Google Certified Partner.
We have 7 Qualified Individuals managing over S$1.5 million ad spend. Verify our status above.
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We're highly experienced and have managed big campaigns with the most challenging KPIs.
3. Constantly Working Hard on Your AdWords Campaigns.
We constantly monitor and tweak your campaign to deliver more conversions at lower costs.
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We charge a flat-fee, regardless of ad spend. Fire us after 3 months if we don't deliver.
5. We Are As Transparent As It Gets.
Get detailed monthly campaign reports and access the AdWords account at anytime.
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Some of our clients:
Professional campaign management from S$350 a month.
Pay 3-monthly, no setup fee, no contract!
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