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One of the most often asked questions we get from clients are where to put their money - AdWords or SEO. The simple answer (provided budget is not an issue) is both! But first, let's take a look at some of the advantages that Google AdWords gives you over SEO...
1. Guaranteed Visibility
Since you're paying Google, your ads are guaranteed to be displayed. In SEO, you're basically trying to "manipulate" the search results, hence, there is no guarantee your site will rank well.
2. Faster Results
Unlike SEO where you have to wait 6 to 9 months, your ads are displayed almost immediately and you can start getting sales leads within an hour with AdWords.
3. More Flexibility
To rank well with SEO, both your webpage and the meta tags have to be optimized for the targeted keywords, so you may rank high but still not convert well. With AdWords, you can write attractive ads and create nice landing pages designed for humans, so they convert better.
4. Further Reach
Compared to SEO, AdWords doesn't only allow you to promote your products/services on Google's search results. You can also advertise on Google's other web properties (e.g. Gmail and Youtube) and any website in Google's Display Network, including local ones like AsiaOne, Hardwarezone and sgCarMart.
5. Better Targeting
With AdWords you don't need to create and optimize for different countries like you do with local SEO. Infact, you can even target by device, language, etc. In addition, powerful features like Remarketing lets you target previous users with custom campaigns to drive conversions even higher.
Should I Still Invest in SEO?
Yes, you should still invest in SEO and for 2 simple reasons:
1. Organic results get more clicks - approximately 3 times more than Google ads. This is due to certain people having developed "ad blindness" over time and more people trust Google's results.
2. Certain keywords like "lasik" can cost up to S$10 a click, hence, having strong organic rankings can help you save costs significantly in the long run.
Save yourself the hassle and let us manage your AdWords campaign
Creating an optimized campaign that produces the highest ad positions, the lowest CPCs and the best conversions requires considerable skills, time and effort. SearchGuru can help you set up, optimize, monitor and manage your AdWords campaign - while you focus on making money!
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5 Reasons to Outsource Your Campaign to SearchGuru:
1. SearchGuru is a Google Certified Partner.
We have 7 Qualified Individuals managing over S$1.5 million ad spend. Verify our status above.
2. We've Managed Campaigns with S$40,000/mth Budget.
We're highly experienced and have managed big campaigns with the most challenging KPIs.
3. Constantly Working Hard on Your AdWords Campaigns.
We constantly monitor and tweak your campaign to deliver more conversions at lower costs.
4. No Long-term Contracts.
We charge a flat-fee, regardless of ad spend. Fire us after 3 months if we don't deliver.
5. We Are As Transparent As It Gets.
Get detailed monthly campaign reports and access the AdWords account at anytime.
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Some of our clients:
Professional campaign management from S$350 a month.
Pay 3-monthly, no setup fee, no contract!
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